Your CPA Issue Isn’t a Creative Problem. It’s a Page Problem.

CRO & Profits · #22 As you scale, your audience changes. Your page doesn’t. That’s where CPA starts to break.

The In-Cart Edit That Lifted RPV 3% (Combatting Returns & Lander of the Week)

CRO & Profits · #21Includes: designs of the week, why your landing pages aren't converting, and the case for consistent testing

The Simplest Test We've Ever Run Just Lifted RPV 27%

Plus: why BOGO funnels are printing for supplement brands, and a new way to test and a 60 minute masterclass on cold traffic...

If You’re a High-SKU Brand and Search Isn’t Primary... You’re Leaving Money on the Table

How one test drove +20% RPV by making search dominant and optimising it to be smarter - and how you can do the same for your brand...

Why advertorials outperform every other page type for cold traffic

The 6-part structure, the research process, and the mistakes that kill performance...

How One Tiny Cart Test Increased Subscription Revenue by 9%

Discover how a simple cart drawer tweak drove +9% subscription revenue, and how segment-based CRO powers real LTV gains.

What I told a room full of DTC founders in Miami

Why your funnel isn't converting cold traffic (long newsletter...), and what to do about it

The test that didn't lift CVR, but we're shipping it anyway

A real test breakdown + how to think about subscription offers properly

Your Customers Don't Want Products Right Now. They Want a New Version of Themselves.

The psychology of Q5 buyers — and why your funnel needs to change.

What 200+ eCom Brands Taught Us About Copy Tests & Customer Research.

Product pages, landing pages, hero sections — they all fail if the copy isn’t built from real customer insights. We break down our process and wins.

The Price & Offer Test Playbook - How to Lift AOV & Profit Without Killing CVR

It is the CRO unlock 90% of brands avoid. Here’s our framework, real test results, and how to do it profitably.

How to Prioritise CRO Like a 7+ Figure Brand

The exact framework we use to stack wins without wasting time.

Add 6+ Figures With This Heatmap Playbook

Actionable advice + 5 fixes you can make this week.

These “Boring” CRO Fixes Just Unlocked $20K+ Monthly Revenue

Most Brands Are Testing the Wrong Things—and It’s Costing Them

The Secret to Boosting Revenue Per Visitor

Bundles and Offers Done Right. You're losing revenue not trying this!!!.

The BFCM Website Simplicity Strategy - More Revenue, Less Headache 💰

Because sometimes, less chaos = more cash

Beyond the Data & How Direct Customer Feedback Drives Better CRO

Understanding Customer Behavior: The Heatmap Test That Generated $300K in Projected Revenue for Ripley Rader

Heatmaps & secret sauce inside...

Copy matters more than design. Hear me out!

Why Your Words Will Win Customers. The most powerful tests you can run, you don't even need a developer.

Crack the Code on Pricing Tests - Why Guess Which Wins When You Can Test?

Pricing strategies that actually bump up your bottom line. Spoiler: It’s all in the data.

💰 Review mining - What is it? How do you do it using AI? And how can it change your business for the better...

Run a brand? Collect reviews? Then you must conduct review mining. SO, by the end of this email, I want you to either be ready to tackle it yourself or improve your current process of doing it. (SOP freebie at the end).