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Where testing meets tech. From metafields to checkout customizations, we break down the tools, themes, and tech behind scalable, high-converting Shopify experiences.

Shopify

+4

The Real Reason Most Product Pages Fail

Jul 9, 2025

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8 min read

The Real Reason Most Product Pages Fail

What we’ve seen across 200+ eCom brands either work or KILL Conversions.

Paddy McLarnon
Paddy McLarnon

Shopify

+3

This Untapped Revenue Lever is Hiding in Plain Sight...

May 22, 2025

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6 min read

This Untapped Revenue Lever is Hiding in Plain Sight...

Why ad → lander → PDP misalignment is costing you sales (and what to do about it)

Paddy McLarnon
Paddy McLarnon
CRO & PROFITS

CRO & PROFITS


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