Aug 20, 2026
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8 min read
CRO & Profits · #26 - When should you A/B test, when should you iterate, and when should you stop testing around the problem and rebuild the baseline?
Aug 18, 2026
9 min read
CRO & Profits · #25 - Most brands build landing pages too early. Here’s the trigger you can look for first.
Claude
+3
Jul 6, 2026
4 min read
CRO & Profits · #24 - clients get the benefits of Ai, through output and speed, but for the same cost!
Apr 15, 2026
CRO & Profits · #22 As you scale, your audience changes. Your page doesn’t. That’s where CPA starts to break.
Mar 25, 2026
10 min read
CRO & Profits · #21Includes: designs of the week, why your landing pages aren't converting, and the case for consistent testing
Mar 17, 2026
Plus: why BOGO funnels are printing for supplement brands, and a new way to test and a 60 minute masterclass on cold traffic...
Mar 2, 2026
6 min read
How one test drove +20% RPV by making search dominant and optimising it to be smarter - and how you can do the same for your brand...
Feb 23, 2026
18 min read
The 6-part structure, the research process, and the mistakes that kill performance...
Feb 12, 2026
Discover how a simple cart drawer tweak drove +9% subscription revenue, and how segment-based CRO powers real LTV gains.
Feb 6, 2026
13 min read
Why your funnel isn't converting cold traffic (long newsletter...), and what to do about it
Jan 24, 2026
A real test breakdown + how to think about subscription offers properly
Jan 12, 2026
The psychology of Q5 buyers — and why your funnel needs to change.
