Archive

The New Way Of CRO: Why We Rebuilt Our Whole Delivery Model Around Pods And AI

CRO & Profits · #24 - clients get the benefits of Ai, through output and speed, but for the same cost!

Paddy McLarnon

Your CPA Issue Isn’t a Creative Problem. It’s a Page Problem.

Apr 15, 2026

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4 min read

Your CPA Issue Isn’t a Creative Problem. It’s a Page Problem.

CRO & Profits · #22 As you scale, your audience changes. Your page doesn’t. That’s where CPA starts to break.

Paddy McLarnon

The In-Cart Edit That Lifted RPV 3% (Combatting Returns & Lander of the Week)

Mar 25, 2026

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10 min read

The In-Cart Edit That Lifted RPV 3% (Combatting Returns & Lander of the Week)

CRO & Profits · #21Includes: designs of the week, why your landing pages aren't converting, and the case for consistent testing

Paddy McLarnon

The Simplest Test We've Ever Run Just Lifted RPV 27%

Mar 17, 2026

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9 min read

The Simplest Test We've Ever Run Just Lifted RPV 27%

Plus: why BOGO funnels are printing for supplement brands, and a new way to test and a 60 minute masterclass on cold traffic...

Paddy McLarnon

Mar 2, 2026

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6 min read

If You’re a High-SKU Brand and Search Isn’t Primary... You’re Leaving Money on the Table

How one test drove +20% RPV by making search dominant and optimising it to be smarter - and how you can do the same for your brand...

Paddy McLarnon

Why advertorials outperform every other page type for cold traffic

Feb 23, 2026

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18 min read

Why advertorials outperform every other page type for cold traffic

The 6-part structure, the research process, and the mistakes that kill performance...

Paddy McLarnon

How One Tiny Cart Test Increased Subscription Revenue by 9%

Feb 12, 2026

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6 min read

How One Tiny Cart Test Increased Subscription Revenue by 9%

Discover how a simple cart drawer tweak drove +9% subscription revenue, and how segment-based CRO powers real LTV gains.

Paddy McLarnon

What I told a room full of DTC founders in Miami

Feb 6, 2026

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13 min read

What I told a room full of DTC founders in Miami

Why your funnel isn't converting cold traffic (long newsletter...), and what to do about it

Paddy McLarnon

The test that didn't lift CVR, but we're shipping it anyway

Jan 24, 2026

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13 min read

The test that didn't lift CVR, but we're shipping it anyway

A real test breakdown + how to think about subscription offers properly

Paddy McLarnon

Your Customers Don't Want Products Right Now. They Want a New Version of Themselves.

Jan 12, 2026

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9 min read

Your Customers Don't Want Products Right Now. They Want a New Version of Themselves.

The psychology of Q5 buyers — and why your funnel needs to change.

Paddy McLarnon

Ecommerce funnels

Dec 2, 2025

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5 min read

Smart Q4 Upsells That Don’t Kill Margin

Gifting season post purchase Upsells you can implement.

Paddy McLarnon

What 200+ eCom Brands Taught Us About Copy Tests & Customer Research.

Jul 17, 2025

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7 min read

What 200+ eCom Brands Taught Us About Copy Tests & Customer Research.

Product pages, landing pages, hero sections — they all fail if the copy isn’t built from real customer insights. We break down our process and wins.

Paddy McLarnon

The New Way Of CRO: Why We Rebuilt Our Whole Delivery Model Around Pods And AI

Your CPA Issue Isn’t a Creative Problem. It’s a Page Problem.

The In-Cart Edit That Lifted RPV 3% (Combatting Returns & Lander of the Week)

The Simplest Test We've Ever Run Just Lifted RPV 27%

If You’re a High-SKU Brand and Search Isn’t Primary... You’re Leaving Money on the Table

Why advertorials outperform every other page type for cold traffic

How One Tiny Cart Test Increased Subscription Revenue by 9%

What I told a room full of DTC founders in Miami

The test that didn't lift CVR, but we're shipping it anyway

Your Customers Don't Want Products Right Now. They Want a New Version of Themselves.

Smart Q4 Upsells That Don’t Kill Margin

What 200+ eCom Brands Taught Us About Copy Tests & Customer Research.

CRO & PROFITS

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