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Your ads are working. Your traffic is there. But conversions aren't where they should be. Every week, we break down the psychology, pages, and funnels that turn clicks into customers, and customers into profit.

Full-funnel strategy from real tests on 7–9 figure brands.

Written by PM Digital - CRO & Profits Newsletter.

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Featured Posts

Shopify

+4

The Real Reason Most Product Pages Fail

Jul 9, 2025

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8 min read

The Real Reason Most Product Pages Fail

What we’ve seen across 200+ eCom brands either work or KILL Conversions.

Paddy McLarnon
Paddy McLarnon

Archive

The CRO Rules I Think Ecommerce Brands Need to Break

Aug 20, 2026

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8 min read

The CRO Rules I Think Ecommerce Brands Need to Break

CRO & Profits · #26 - When should you A/B test, when should you iterate, and when should you stop testing around the problem and rebuild the baseline?

Paddy McLarnon
Paddy McLarnon
When Should You Actually Build a Landing Page?

Aug 18, 2026

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9 min read

When Should You Actually Build a Landing Page?

CRO & Profits · #25 - Most brands build landing pages too early. Here’s the trigger you can look for first.

Paddy McLarnon
Paddy McLarnon

Claude

+3

The New Way Of CRO: Why We Rebuilt Our Whole Delivery Model Around Pods And AI

Jul 6, 2026

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4 min read

The New Way Of CRO: Why We Rebuilt Our Whole Delivery Model Around Pods And AI

CRO & Profits · #24 - clients get the benefits of Ai, through output and speed, but for the same cost!

Paddy McLarnon
Paddy McLarnon
Your CPA Issue Isn’t a Creative Problem. It’s a Page Problem.

Apr 15, 2026

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4 min read

Your CPA Issue Isn’t a Creative Problem. It’s a Page Problem.

CRO & Profits · #22 As you scale, your audience changes. Your page doesn’t. That’s where CPA starts to break.

Paddy McLarnon
Paddy McLarnon
The In-Cart Edit That Lifted RPV 3% (Combatting Returns & Lander of the Week)

Mar 25, 2026

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10 min read

The In-Cart Edit That Lifted RPV 3% (Combatting Returns & Lander of the Week)

CRO & Profits · #21Includes: designs of the week, why your landing pages aren't converting, and the case for consistent testing

Paddy McLarnon
Paddy McLarnon
The Simplest Test We've Ever Run Just Lifted RPV 27%

Mar 17, 2026

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9 min read

The Simplest Test We've Ever Run Just Lifted RPV 27%

Plus: why BOGO funnels are printing for supplement brands, and a new way to test and a 60 minute masterclass on cold traffic...

Paddy McLarnon
Paddy McLarnon
If You’re a High-SKU Brand and Search Isn’t Primary... You’re Leaving Money on the Table

Mar 2, 2026

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6 min read

If You’re a High-SKU Brand and Search Isn’t Primary... You’re Leaving Money on the Table

How one test drove +20% RPV by making search dominant and optimising it to be smarter - and how you can do the same for your brand...

Paddy McLarnon
Paddy McLarnon
Why advertorials outperform every other page type for cold traffic

Feb 23, 2026

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18 min read

Why advertorials outperform every other page type for cold traffic

The 6-part structure, the research process, and the mistakes that kill performance...

Paddy McLarnon
Paddy McLarnon
How One Tiny Cart Test Increased Subscription Revenue by 9%

Feb 12, 2026

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6 min read

How One Tiny Cart Test Increased Subscription Revenue by 9%

Discover how a simple cart drawer tweak drove +9% subscription revenue, and how segment-based CRO powers real LTV gains.

Paddy McLarnon
Paddy McLarnon
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