These “Boring” CRO Fixes Just Unlocked $20K+ Monthly Revenue

Hey there 👋 we’re back with another CRO & PROFITS NEWSLETTER. Bringing real actionable value to brand owner to drive a higher revenue and bottomline profit for your brand.

Let’s cut to the chase.

Most eCom brands are pouring time, money, and dev resources into tests that don’t actually move the needle.

They obsess over “top of the funnel” tweaks - big redesigned pages, CTA copy, button colours, while completely overlooking the silent killers further down.

We’ve seen it firsthand. The biggest CRO wins don’t come from clever redesigns or CTA tests.

They come from structure, real testing at important levels of the funnel, handling. pre-purchase questions, speaking to customers and improving the user experience.

🚀 Real Tests. Real Results. Real Revenue.

Here are just a few of the “quiet” changes we tested that delivered major results.

✅ Mobile Mega Menu Optimisation

📈 RPV +7.6% | CVR +5.8% | £4,830/month in new revenue

Turns out, making navigation intuitive on mobile actually helps people buy. Who knew?

✅ New Product Images (More Angles + Lifestyle Shots)

💰 RPV up 19.88% | CVR up 15.4% | +£6,790/month

A picture is worth 1,000 words—or thousands in added revenue.

Better visuals = more trust = more sales. Simple.

✅ Mobile PDP Restructure

📲 CVR jumped from 6.41% to 8.99% | RPV soared from $16.42 → $25.20

When users can actually find the info they need without scrolling forever, they convert.

Stop Guessing. Start Prioritizing What Actually Matters.

Here’s where most brands go wrong -

• They test what’s easy instead of what’s impactful

• They skip the data and chase trends from random LinkedIn posts

• They ignore mobile UX, even though it’s where most traffic comes from

What Should You Test Instead? Start with areas where friction is highest, plenty of your visitors are seeing it and the impact is greatest.

🔍 Navigation & Menus -

If users can’t find what they’re looking for in 2 clicks or less, you’re leaking revenue. Show them the highest revenue driving elements, and anything that doesn’t drive revenue can be hidden or prioritised less.

🛍️ Product Pages (Especially Mobile) -

Improve load speed. Reorder content that handles pre purchase objections. Add image variety highlighting USPs, benefits, outcomes and handling objections. Highlight reviews early. Push FAQs up the fold.

📸 Product Imagery -

Add context. Show usage. Reduce doubt. Great images sell more than great headlines.

At PM Digital, we don’t just run “best practices” tests.

We audit the full funnel, dig into session recordings, and test changes that make bottom-line impact—like a 19.8% increase in RPV or a £10K/mo revenue jump… not a 0.3% bump in clicks.

Bottom Line - Stop Wasting Time on Button Colors. Start Optimizing What Moves the Needle.

At PM Digital, we don’t chase vanity wins.

We dive deep into customer behavior, audit your sales funnel, and build A/B tests that actually grow profit—not just clicks.

Let’s optimize smarter—not harder.

P.S.

Every day you run random tests, you risk making your funnel worse.

Let’s fix that—before your next “win” becomes your biggest loss.