Add 6+ Figures With This Heatmap Playbook

Hey there 👋 we’re back with another CRO & PROFITS NEWSLETTER. Bringing real actionable value to brand owner to drive a higher revenue and bottomline profit for your brand.

Ecom operators…

Let’s cut to it.

You’ve probably got Heatmap.com, Hotjar or Clarity running right now

You’ve probably watched a few session recordings or viewed heat maps.

And you’ve probably nodded a few times… then done nothing with it

❌ No action

❌ No real tests

❌ No revenue shift

Meanwhile, the brands that are quietly adding six figures a month?

They’re pulling gold from this stuff every single week.

Today I’m going to show you how to do the same.

No fluff. Just 5+ real fixes and a habit that turns heatmaps into ROI.

🔥 Scroll Drop-Off

If most users only see 50% of your page…

✅ Pull trust badges, value props, and CTAs higher

✅ Rebuild the layout for visibility

✅ A/B test new fold strategy

🧠 We’ve seen RPV lift by 22% from this fix alone.

🤬 Rage Clicks

Tapping non-clickable stuff is more than confusion — it’s friction.

✅ Make icons clickable (FAQs, Guarantees, Reviews)

✅ Remove or fix broken elements

✅ Open up gated info if they’re hunting for it

📉 One brand dropped bounce by 17% just from this.

💀 Dead Zones

No clicks = no interest = waste of space.

✅ Cut or condense low-engagement sections

✅ Replace fluff with UGC or benefit bullets

✅ Trim the fat so users stay in flow

⏱️ Your message lands faster. Conversions follow.

👀 CTA Blindness

If they scroll past the button, it’s not working.

✅ Rewrite the CTA (e.g. “Get Yours” > “Add to Cart”)

✅ Reposition based on hot zones

💡 This tweak alone boosted CVR by 19% in one test - don’t sleep on copywriting.

🔁 Looping Behavior

Users scrolling up and down = decision friction.

✅ Add microcopy that handles objections

✅ Use a comparison table

✅ Make your next step stupidly clear

🔓 Less friction = more conversions.

Bonus Wins From Advanced Heatmap Tactics

📱 Mobile vs Desktop Isn’t Just A UX Thing

• Mobile users scroll more, click less

• Desktop users act faster but bounce harder

🧠 Always segment your heatmaps by device. The higher the AOV, the more purchase on desktop. Remember this.

🧭 First Click vs Last Click = Truth

• First clicks show what grabs them

• Last clicks before exit show what lost them

➡️ Use this to fix layout hierarchy and navigation traps.

🛒 Funnel Stage-Specific Audits

Each step of the funnel has different heatmap priorities:

• Landing Pages → Clarity and CTA timing

• PDPs → Scroll depth on reviews, size guides

• Cart/Checkout → Trust and simplicity

✅ Audit per stage. Test accordingly.

🚫 Clicks Can Mean Confusion Too

Just because it’s getting clicked… doesn’t mean it’s working.

Watch for -

• Rage clicking carousels (implement better UI and treat carousels like product page sections, every scrolls them first).

• Tabs that don’t open

• Sticky navs blocking content

Fix these fast or watch conversions die slowly.

🧠 The Weekly Ritual

Here’s your no-fluff heatmap-to-revenue loop:

✅ Check scroll + click maps by device

✅ Watch your top 10 session replays

✅ Flag rage clicks, loops, and skips

✅ Log test ideas in your tracker

✅ Record a Loom for the team (10 mins tops)

Run it every week.

This fills your CRO backlog with potential winning ideas

At PM Digital, we don’t chase vanity wins.

We dive deep into customer behavior, audit your sales funnel, and build A/B tests that actually grow profit—not just clicks.

Let’s optimize smarter—not harder.

P.S.

Every day you run random tests, you risk making your funnel worse.

Let’s fix that—before your next “win” becomes your biggest loss.