The BFCM Website Simplicity Strategy - More Revenue, Less Headache 💰

We're back with another CRO & Profits banger, and this one's crucial timing for your BFCM prep 🤝

Listen up - there's a massive mistake we're seeing brands make right now: throwing every possible offer at the wall hoping something sticks. Spoiler alert - it's killing their conversion rates, revenue (and their team's sanity).

The Reality Check You Need 👇

Here's what most brands are doing:

• 40% off! No wait, BOGO!

• Actually, let's do tiered discounts!

• Maybe flash sales every 3 hours?

• Why not all of the above?!

Sound familiar? We get it. But here's the truth, every extra offer variant is another chance for your customer to bounce. It might work, but this must be communicated well. Let's fix that.

The Simplified Strategy That Actually Converts 🎯

Here's your no-BS framework to crush BFCM with your website

1. Keep Your Winners Running

   • Your best-performing ads? Let them cook

   • Don't fix what isn't broken

   • Use them as your baseline revenue engine

2. Launch Targeted BFCM Campaigns

   • Fresh creatives specifically for Black Friday

   • Clean, clear messaging

   • Zero confusion about the offer

3. Test Smart, Not Hard Focus only on what moves the needle:

   • Crystal clear USPs

   • One compelling offer (yes, just one)

   • Strategic placement that converts

   • Clean visuals that pop

   • Communicate like crazy across the funnel what this offer is, have it congruent across YOUR WHOLE FUNNEL

   • Placement matters, use heatmaps or past knowledge and understand where to put the offffffer!

Examples of brands right now.

Obvi’s Hero Section is one of a king and these guy are the best. 

Obvi’s straightforward, high-impact BFCM campaign is a masterclass in making an irresistible offer. Their landing page is designed to convert with bold graphics and a clear call to action. Every customer will understand what offer it is and how they redeem it.

Jambys’ Email Popup

A clever tactic that is capturing emails while also building anticipation for upcoming deals, proving that sometimes, the best approach is the most direct one.

Pre-BFCM Preparation -

The run-up to BFCM isn’t just about preparation—it’s about smart preparation. With limited time to test. So you have to make sh** work.

• Focus on implementing proven strategies that align with past data e.g. winning offers, look back at last year and see what worked, what did you learn? How can we be more profitable this year.

• Optimize existing systems to enhance Average Order Value (AOV) and profitability.

• Ensure that your messaging is consistent across all platforms, making your offer clear and attractive.

Offer Strategy Insights 🚀

• Create Urgency: Utilize scarcity tactics and clear deadlines.

• Simplify the Discount Process: Apply discounts automatically at checkout to avoid customer frustration.

• One Offer to Rule Them All: Avoid confusing your customers with multiple offers; one compelling offer is more effective than several mixed messages.

Financial Considerations 💸

• Understand your gross margin and the financial impact of increased order volumes on packaging and shipping. Calculate this out while minusing the discount you will be handing out

• Evaluate the long-term value (LTV) of customers acquired during BFCM—can you afford to break even now to gain down the road?

The Bottom Line 🎯

BFCM success in 2024 = Simplicity + Execution

Your customers are getting bombarded with offers. The brand that keeps it simple and delivers smoothly? That's who wins.

Need Last-Minute Help? 🤝

Your site needs to be bullet-proof for BFCM. If you need development support, hit reply or email [email protected] - we'll prioritize getting you ready.

Keep it simple. Keep it profitable. Let's crush this BFCM together. 🚀

P.S. What did you think of this breakdown? Hit reply and let me know what other BFCM topics you want covered!

Paddy ✌️ - Book a call