Hey there 👋 we’re back with another CRO & PROFITS NEWSLETTER. Bringing real actionable value to brand owner to drive a higher revenue and bottomline profit for your brand.

This newsletter is on the juicy post purchase checkout upsells (Especially for gifting season/the remainder of December and Q4).

It’s Q4. Everyone’s spending. But not everyone’s spending with you.

The brands that win now don’t just have a good product, they have a good offer at the right moment.

If you’re not running post-purchase upsells, you’re missing the easiest revenue of the quarter. And if you are running them but your move is just “more discount”… you’re cutting margin for no reason.

Let’s fix that.

Someone buys your hero product → you show them the thing that pairs perfectly.

Examples:

• Shampoo → Conditioner

• Collagen → Shaker bottle / travel sachets

• Hoodie → Joggers

• Single item of a bundle → upsell the bundle

Zero explanation needed, you could split test this in Aftersell with multiple offers to see what drives the most revenue per visitor.

If they buy one pack, offer the 3-pack upgrade. Not as a “deal.”

As a Q4 one-time upgrade they won’t see again. This works because people justify stocking up at this time of year. Lean into the psychology.

“Buying one for yourself? Want to gift one too?”

Use: Buy 1 → Get 15% off the 2nd

Frame the second as “gift-ready.”

If your product is under £100, this hits hard in Q4.

You’re not Santa so stop giving everything out for for free. Every upsell should be AOV-positive and margin-safe.

Work out your break-even, then test angles that sound like a gift but don’t destroy profit.

Shopify’s post-purchase checkout upsell window gives you almost no design flexibility. That means copywriting is the conversion lever.

And here’s the truth: most brands butcher this moment with lazy copy.

It’s Q4. People are buying for themselves and others, your copy must sell both ideas in one line.

Direct Response Copy That Converts Gifting Upsells:

💡 Frame it like a natural choice, not a push.

💡 Use the ‘Gift Justification’ angle.

💡 Leverage urgency without fake scarcity.
“You won’t see this again, even in your emails.”

“You unlocked this private Q4-only offer, valid for the next 10 minutes.”

💡 Anchor around social proof + gifting mode.

💡 Make it feel exclusive.

They’ve just bought something. Momentum is high.

Post-purchase is where they’re:

• Open to adding a gift

• Open to stocking up

• Open to completing the set for a discount

Use copy like:

You are tapping into the mindset of something that they have just purchased aligning exactly with their order and time of year, so they are more inclined to purchase.

Post-purchase can be a hard sell. But it’s the “ah yeah, that makes sense” moment.

Run it smart. Test by segment. Watch the RPV and AOV climb from already purchased and visiting customers.