💰 Review mining - What is it? How do you do it using AI? And how can it change your business for the better...

Run a brand? Collect reviews? Then you must conduct review mining.

But the question we get from brand owners is what even is this and how do you do it - SO, by end of this email, I want you to either be ready to tackle it yourself or improve your current process of doing it. (SOP freebie at the end).

🔥 Here's the scoop on Review Mining:

Imagine having a direct line of comms to what your customers are thinking and feeling. Review mining lets you tap into customer reviews to spot trends, figure out what’s working, and see what’s not. This isn't just about gathering data—it’s about getting real insights straight from the people who buy your products.

It's like the secret sauce we talked about last time, linking post-purchase surveys and review mining together. Both are goldmines of quality info from YOUR customers—your ideal peeps you want more of.

📈 Here’s How You Can Use Review Mining for Your Brand:

1. Collect and Analyze: Scoop up reviews from your site, social media, or any platform your products are talked about. Use tools like ChatGPT to comb through the feedback and zoom in on what matters to your brand.

2. Key Details to Look For: Fire up ChatGPT to dig into the most used words, the stirred emotions, and the overall vibes—good, bad, or just okay. This will help pinpoint customer joys and frustrations.

3. Make Sense of It All: Use the data to identify common themes. What delights customers, and what aspects need a bit of work? This is how you discover the true unique selling points (USPs) of your products.

CRO TIP - Something so simple but so underused, choice wisely what reviews are in the most viewed areas of your pdp and home page. Make them very emotion led, try decide on the reviews that have a before, during and after mention within them showing their transformation. Or one that points out exact painpoints and how the product solved it.

How Can Review Mining Work for Brands? 🤔

If you’re looking for an affordable review app, Judge.me or Loox are two great picks. They help gather reviews across different platforms, which you can then analyse to:

• Understand customer sentiments and emotions.

• Learn how your product fits into their daily lives.

• Assess your customer service and purchasing process.

• Get feedback on packaging and delivery.

• Analyze price perceptions and value.

• Explore brand loyalty and market position.

🔢 Touchpoints to Learn From:

• Product Insights: Find out what features customers love or find lacking.

• Customer Experience: Gauge what excites or frustrates your customers.

• Service and Support: Evaluate the purchasing process and customer service effectiveness.

• Market Trends: Stay ahead of emerging trends that influence customer preferences.

Using ChatGPT Review Mining & Prompts:

📄 Here is a simple SOP on prompts for Chat GPT

We are trying to learn about verticals within the brand, how much information, and important information we can really take from the reviews. Their is SO MUCH VALUE AND HIDDEN GEMS within your customers reviews.

🧠 Refining your feedback, & Actioning this into your marketing:

1. After gathering all the necessary information, you can use copywriting frameworks to help structure your copy with your USPs found in your reviews. Problem, Agitate, Solve (PAS) framework is brilliant and simple to create compelling copy that addresses customer pain points, answers objections, and highlights benefits.

   • This copy should be adapted for different parts of the customer journey, including the homepage, product pages, landing pages, cart, and checkout process (If on Shopify Plus) to ensure a cohesive and persuasive narrative throughout the funnel.

2. Handling Objections:

   • Each stage of the customer journey can have tailored messaging that preempts and addresses common objections or concerns that were highlighted in the review mining process. This is where you will be able to get real usps of your product straight from the customers that purchase from you.

     Hit reply and let us know any feedback, or tell us what topics you would love to learn more about next!

AS ALWAYS - LEARN, HYPOTHESIS, TEST, REPEAT.

If you are doing over 60,000 visitors per month and interested in increasing profit per visitor and conversion rate of your website. Book a call below!